Question 1

How do I price my online course?

Accepted Answer

The key variables: (1) Niche value — what financial outcome does your course create? (2) Format — live cohorts justify 3-5× the price of self-paced. (3) Audience trust — established creators can charge 40% more than new ones. (4) Transformation — priced on results, not hours of content.

Question 2

What is the average price of an online course?

Accepted Answer

Huge range: $7 mini workshops → $50,000 mastermind programs. The most common price points: $97–$297 (beginner self-paced), $497–$997 (comprehensive course), $1,997–$4,997 (coaching-included), $5,000–$25,000 (live cohort/bootcamp). Finance/coding/career courses sit at the top end.

Question 3

Should I charge more or sell more?

Accepted Answer

Almost always charge more. A 20% price increase is far easier than a 20% increase in sales volume. Higher prices also attract more serious students (better results → better testimonials), reduce refund rates, and allow you to invest more in marketing and support.

Question 4

What conversion rate should I expect for course launches?

Accepted Answer

Email list: 1-3% on a cold list, 3-8% on a warm, engaged list. Social following: 0.5-2% (lower trust). After a free webinar/workshop: 3-10%. These are industry averages — strong email sequences and bonuses push conversion rates higher.

Question 5

Which platform should I sell my course on?

Accepted Answer

Kajabi, Teachable, Podia, and Thinkific all offer 0% transaction fees on paid plans and full control over your pricing. Avoid Udemy for premium courses — their 50% revenue share and discount culture devalue your brand. Host on a platform you own, not a marketplace.

Question 6

Should I launch at a lower price to get reviews?

Accepted Answer

A founding member discount (20-30% off) is better than permanently low pricing. This creates urgency, rewards early adopters, and lets you raise prices publicly later. Never drop below your planned price point — it anchors buyers' expectations forever.

Question 7

What is a cohort-based course?

Accepted Answer

A cohort-based course (CBC) runs with a group of students who start and finish together, with live sessions, peer accountability, and a community. CBCs typically price 2.5-4× higher than equivalent self-paced content. Examples: Maven, altMBA, Ship 30 for 30.

Question 8

How much can I realistically make selling courses?

Accepted Answer

The top 1% make millions. Realistic for creators with 10K+ engaged followers: $50K-$200K/year from courses. The key is: consistent content → trust → email list → course launch. Most successful course creators treat course income as one of 3-4 monetization streams.

Platform	Fee	You Keep
📗 Teachable	5% + payment fees	$457
🔵 Kajabi	0% transaction fee	$482
🟡 Gumroad	10%	$447
🟣 Podia	0% (on paid plans)	$482
🔴 Udemy	50% (organic) / 3%	$249
🟢 Thinkific	0% (paid plans)	$482

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