Sponsorship Rate Calculator
Calculate exactly what to charge sponsors on YouTube, Instagram, TikTok, podcasts, newsletters, and more. Based on real CPM benchmarks for 12 content niches.
Select Platform
Deliverable: Dedicated/Integrated Video
Audience & Niche
YouTube average: ~4%
Creator Tier & Options
Suggested Rate Per Sponsorship
$1K
Range: $684 – $2K
Reach: ~15,000 · CPM: $97.20
Monthly Income Scenarios
1 deal/month
$1K
2 deals/month
$3K
4 deals/month
$6K
Annual (1/mo)
$8K
Annual (4/mo)
$70K
Annual Max
$107K
CPM Benchmarks by Niche
| Niche | CPM Range |
|---|---|
| 💰 Finance & Investing | $30–$80 |
| 💼 Business & Entrepreneurship | $25–$65 |
| 💻 SaaS & Tech | $25–$70 |
| 💪 Health & Wellness | $20–$55 |
| 🍳 Food & Cooking | $12–$35 |
| ✨ Lifestyle & Vlogs | $10–$30 |
| 🎮 Gaming | $8–$25 |
| 💄 Beauty & Fashion | $15–$45 |
| ✈️ Travel | $18–$50 |
| 📚 Education & Tutorials | $20–$60 |
| 👨👩👧 Parenting & Family | $12–$35 |
| 🎭 Entertainment & Comedy | $8–$22 |